Bloom: Start with one small step.
Action before motivation.
Bloom is a behavioural activation planner. Start with one small activity a day, like opening the curtains or texting a friend. Do it, then say how you feel. Add more when you're ready.


How a day works
Open Bloom. Your activity for today is ready, or one, three or five if you want more.
Do it. Tick it off. Answer one question: how do you feel now?
Over the weeks, Bloom shows which activities most often left you feeling better.
Baby steps, not a checklist
Start with one activity a day. Activities are small by default, and you move up to three or five when you're ready. They come from five parts of life: achievement, connection, enjoyment, your body and rest.

No streaks to lose
Every day starts with its own list. Miss a day and nothing breaks. You just start again the next morning.

See what leaves you feeling better
After each activity Bloom asks one question: how do you feel now? Worse, the same, a bit better or much better. That one tap builds a record of which activities left you feeling better.

A program to use with your psychologist or GP
Turn on the program and Bloom asks the before-and-after questions used in behavioural activation. There's a review point every two weeks, and a PDF summary to take to your appointment. Behavioural activation is a recommended psychological approach for depression (RANZCP 2020; NICE NG222). Read the RANZCP guideline.

Words you'll see
- Activity
- Something small to do, like opening the curtains or texting a friend.
- The five areas
- Achievement, connection, enjoyment, your body and rest.
- Planning
- Picking activities for a day ahead, with a reminder at the time you choose.
- The program
- The program adds the before-and-after ratings used in behavioural activation. It stays off until you turn it on.
Free, every day
- One, three or five activities a day
- All 142 activities, plus 3 of your own
- Planning and reminders
- The before-and-after program
- Your last 2 weeks of patterns
- PDF summaries of up to 4 weeks
Bloom Pro
Optional subscription. Cancel any time in your App Store settings.
- See your activities ranked by how often they left you feeling better
- Your last 12 weeks
- Unlimited activities of your own
- Home Screen and Lock Screen widgets
- PDF summaries of up to 12 weeks
Questions
Is Bloom therapy?
No. Bloom is a planning and tracking tool built on behavioural activation. You can use it alongside work with a psychologist or GP. It is not a medical device and doesn't diagnose or treat any condition. If you're not safe, contact your GP, a crisis line or emergency services.
Can I use it with my psychologist?
Yes. Turn on the program in Settings to record the before-and-after ratings used in behavioural activation, then share a PDF summary.
Do I need an account?
No, there's nothing to sign up for. Bloom keeps your ratings, your answers to "How do you feel now?" and the names of activities you write yourself on your iPhone, and never sends them to us. It does send us your answer to "What brings you here?" and how you use the app, such as which activities from its list you finish.
Is this therapy?
No. Bloom uses behavioural activation, a method from psychology, but it doesn't diagnose or treat anything. How the method works.
If you want levels, ranks and a story to go with your habits, one of the other apps will suit you better. See The System.
Are you a psychologist or GP? Bloom for clinicians.